01 / 06
Sharper offer
Clarify what you sell, who it is for, why it matters and how it is priced.
Where I help
Fix what is slowing the business down.
Most business problems spill across departments. I work on the offer, brand, marketing, sales journey and SOPs that hold the work together.
02 / 06
Clearer story
Turn the value of the business into useful language for customers, sales and staff.
03 / 06
Better demand
Build marketing campaigns and search content around qualified leads, sales and retention.
04 / 06
Smoother journey
Fix the gaps between your website, sales process, service and follow up.
05 / 06
Stronger system
Write the SOPs, workflows and reporting your team needs to do the work consistently.
06 / 06
Smarter leverage
Use AI and automation for work they can reliably improve, with human review where judgement matters.
Drag or swipe the cards →
Business problems cross department lines.
A slow sales pipeline can start with the offer. A bad website lead can expose a sales problem. A missed deadline can point to a broken handoff. I trace the cause, fix the parts involved and make sure the change survives daily work.
How I show up
One person responsible from start to finish.
You get senior business strategy and hands on execution from the same person. I work through your business model, positioning, copy, customer experience, website, analytics and operating procedures without passing the job around.
30Years in strategy, marketing and business operations
1Senior consultant responsible for the work
0Account handoffs or junior teams
What gets better
Work that earns its keep.
Good consulting leaves you with clearer decisions, stronger sales and systems your team can use.
Customers understand the offer.
Positioning · messaging · sales
Money goes to the right priorities.
Planning · budgets · decisions
Marketing produces qualified action.
Campaigns · search · conversion
The team knows what happens next.
SOPs · handoffs · reporting
How it works
Four steps. No consulting circus.
We look at what is happening, identify the cause, build the fix and put it into daily use.
Look.
Review the business, customers, marketing, numbers and current process.
Diagnose.
Find the cause and agree on the problem worth solving.
Fix.
Build the strategy, messaging, campaigns, tools or SOPs the problem requires.
Put it to work.
Launch it, measure it and leave your team able to run it.
AI and automation
Use the tools that save time and improve the work.
I use AI, automation and analytics where they solve a clear business problem. Every system gets human review, sensible controls and a purpose your team can explain.
Who I work with
Ottawa businesses with a problem worth solving.
Best for owners and leadership teams who need an experienced person to connect strategy, marketing and operations.
Good fit
- Your offer is valuable and hard to explain.
- Marketing, sales and delivery are pulling in different directions.
- You need a senior person who can think, write, build and ship.
- Important work lives in people’s heads and needs clear SOPs.
Wrong fit
- You already know the exact deliverable and only need production.
- You want more marketing activity before fixing the offer.
- You want senior advice and the lowest cost execution team.
- No one has the authority to make a decision.
Tell me what’s stuck.
Maybe the offer is hard to sell. Leads disappear. The website needs work. Staff rebuild the same process every week. Send me the plain version. I will tell you what I see, what I would fix first and whether I am the right person for it.
Based in Ottawa. Available across Canada.